The launch of Dialog Asia Rugby 7s 2021, the premier Rugby event of the Asian region, was held today (15th) at the Colombo Port city premises.
Sri Lanka’s premier connectivity provider, Dialog Axiata PLC, have come forth as the title sponsor of the much looked forward to Asia Rugby Sevens series, which will be worked out on the 19th & 20th of November at the Dubai Sports City.
The launch event was graced by Minister of Youth & Sports and State Minister of Digital Technology and Enterprise Development – Namal Rajapaksa, President-Asia Rugby – Qais Al-Dhalai, Chairman of Competitions & High Performance, Asia Rugby – Asanga Senevirathne, as well as dignitaries of Dialog Axiata: Group Chief Marketing Officer, Dialog Axiata PLC – Amali Nanayakkara, & Senior General Manager – Brand Media, Group Marketing – Harsha Samaranayake, alongside members of the Rugby fraternity.
From 2015 onwards, Dialog Axiata has sponsored the Sri Lankan leg of the Asia Rugby Sevens Series tourney which was traditionally played at the Racecourse Grounds, Colombo. The Sri Lankan leg of the Asia Rugby Sevens Series was last played at Colombo in 2019, and has not been played ever since the outbreak of the COVID-19 pandemic. Hence, the Asia Rugby Sevens Series 2021 to be hosted in Dubai will be a culmination of the traditional three legs of the tournament played across Asia to qualify for the World Cup.
Dialog also launched a unique fan jersey that captures the spirit of Rugby in the Asian Continent. The fan jersey designed and stitched in Sri Lanka that encompasses the vibrant colours and unique designs of Asia while sporting the map of the continent on the left-hand sleeve, which incidentally has the highest viewership for Rugby in the world.
Dialog Axiata is the proud sponsor of the Sri Lanka National Cricket, Volleyball and Netball teams. The Company also has a close association with the President’s Gold Cup Volleyball, Junior Volleyball, National Junior and Senior Netball tourneys, Schools Rugby League, Knockout and Sevens tourneys, Premier Football, Schools Cricket, and Paralympic sports – by powering the Army Para Games, National Para Games and the Sri Lankan contingent to the World Paralympic Games.