SLC Secures Broadcast and Event Rights Partner for Domestic and Sri Lanka Youth and Emerging Cricket

Sri Lanka Cricket (SLC) announced the appointment of ThinkCube Systems (Pvt) Ltd, in consortium with Content I Asia (Pvt) Ltd, as the official Broadcast and Events Rights Partner for its domestic tournaments and inbound tours of the Sri Lanka Youth and Emerging Teams. 

This partnership, effective from April 24, 2025, represents a significant milestone in the continued growth and visibility of Sri Lanka’s domestic, youth, and emerging cricket. 

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The agreement grants the consortium the exclusive rights to broadcast and manage the following events. 

1. All Men’s Domestic Tournaments 
2. Inbound tours of the Sri Lanka Men’s ‘A’ Team, Emerging Team, and Under-19 Team 
3. Inbound tours of the Sri Lanka Women’s ‘A’ Team and Women’s Under-19 Team. 

The matches will be shown live on Talent TV (free-to-air), the official channel of ThinkCube Systems (Pvt) Limited, and also available on the channel’s OTT platform, www.talenttv.lk and Sri Lanka Cricket YouTube Channel. 

Talent TV is accessible island-wide via frequencies UHF 47 (Island-wide), UHF 22 (Colombo), UHF 28 (Southern Province), UHF 32 (Karagahathenna), and UHF 56 (Ratnapura). 

“This partnership represents a transformational shift in how we promote and showcase domestic, Sri Lankan youth and emerging cricket. With this collaboration, fans will be able to watch these matches live, offering greater visibility to our players and their performances,” said Mr. Ashley De Silva, CEO of Sri Lanka Cricket. 

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Sri Lanka Cricket is confident that this partnership will significantly broaden the reach and the exposure of its domestic, youth, and emerging cricket, benefiting all stakeholders, including players, fans, and sponsors. 

“This long-term alliance ushers in a fresh era for Sri Lanka’s domestic game. By pairing enhanced production and broadcast quality with our own nationwide free-to-air channel “Talent TV” and partnerships with leading international broadcasters, we will bring every match into homes across the island and to audiences worldwide. Our approach maximizes commercial value, drives digital and OTT engagement, and most importantly gives emerging local talent the platform and exposure they need to shine and advance. We are committed to seamless tournament delivery and the sustained growth of the game,” said Mr. Damitha Kariyawasam, Director of Thinkcube Systems (Pvt) Ltd. 

Under the initial phase of the partnership, several key tournaments have already been successfully broadcasted, including: The Major Club T20 Tournament | The Major Club 50 Over Tournament | The Tier B Clubs T20 and 50 Over Tournaments | The Sri Lanka Under-19 Youth League.