Maliban Biscuits, one of Sri Lanka’s most trusted household brands with a legacy spanning over 70 years, has come on board as the Title Sponsor of the New Zealand U85kg Rugby Tour – Sri Lanka 2026, reaffirming its continued commitment to the growth and development of local sport.
This marks the second consecutive occasion that Maliban has backed the visiting New Zealand U85kg side, reflecting the brand’s sustained investment in sporting platforms that inspire young people and create meaningful opportunities for Sri Lankan rugby.
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Guided by its enduring purpose of Inspiring Goodness, Maliban’s support for the tour reflects a broader commitment to strengthening the local game by creating avenues for international exposure, raising competitive standards, and encouraging greater youth participation in rugby across the island.
Maliban’s contribution to rugby in Sri Lanka extends well beyond this tour. The brand has served as Platinum Sponsor of Sri Lanka Rugby for the Asia Rugby Qualifiers, backing the national team on the regional stage. Maliban has also been Title Sponsor of both the Maliban Inter Club Rugby League and the Maliban Clifford Cup Knockout Championship 2025/2026, supporting two of the country’s most significant rugby competitions. Further strengthening this commitment, the brand has partnered with Kandy Sports Club, one of Sri Lanka’s most recognized rugby institutions.
Maliban has also remained committed to nurturing the next generation of players by supporting Sri Lanka’s Under-20 Men’s and Women’s rugby teams, helping create greater opportunities for emerging talent to compete internationally. In addition, its support for Sri Lanka Rugby’s one-year national referee development plan is helping strengthen the fairness, safety, and standards that the game depends on.
Positha Perera, Group Head of Corporate Communications said, “For over seven decades, Maliban has remained committed to inspiring goodness within the communities we serve, and that commitment extends meaningfully to the future of sport in Sri Lanka. Our continued support for the New Zealand U85kg Rugby Tour reflects our belief that rugby has the power to shape character, strengthen communities, and open new pathways for young people to grow with confidence and purpose. By backing platforms such as this, we hope to contribute to raising the standard of the game locally, expanding opportunities for aspiring players, and inspiring the next generation to embrace the values of discipline, teamwork, and resilience both on and off the field.”
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Pavithra Fernando – President Sri Lanka Rugby also added, “Maliban’s continued support reflects a shared belief in the power of rugby to shape lives and unite communities. This tour is more than just a series of matches—it is an opportunity to inspire our players, challenge our systems, and take Sri Lanka Rugby to the next level. We are proud to partner with a brand that truly believes in the future of our game.”
As Sri Lanka prepares to welcome another exciting chapter of international rugby, Maliban’s continued support stands as a strong expression of confidence in the sport’s future. Through its investment in players, competitions, and the wider rugby ecosystem, the brand is helping inspire a new generation to dream bigger, aim higher, and carry the spirit of the game forward.
