Elephant House, Sri Lanka’s most beloved beverage brand, has officially stepped onto the pitch as the Official Carbonated Beverage Sponsor of Sri Lanka Cricket (SLC), an international sporting brand with an iconic cricketing legacy.
This exciting partnership brings together two household names that have captured the hearts of Sri Lankans for generations, one with unforgettable taste, the other with unmatched sporting spirit. The Media conference featuring national team players was held at Shangri-La, Colombo to commemorate the launch of this partnership, underscoring the spirit of unity and excitement it brings to the table.
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As part of this landmark collaboration, Elephant House will enjoy exclusive beverage pouring and sales rights across international cricket matches played in Sri Lanka under the SLC umbrella. From the bustling stadium stands to the locker rooms and VIP boxes, the refreshing range of Elephant House beverages will now be an integral part of the cricket experience.
“We’re proud to partner with Sri Lanka Cricket and be part of the game that unites our nation,” said Daminda Gamlath President John Keells Consumer Foods sector from Elephant House. “This sponsorship is not just about visibility, it’s about passion, pride, and bringing fans closer to the moments that matter.” He further added.
Through this collaboration, Elephant House strengthens its long-standing support for cricket, having previously invested in school-level tournaments and grassroots development. This strategic partnership offers widespread exposure across signage, digital channels, and on-ground activations, while also deepening the brand’s emotional connection with fans by celebrating moments of national pride. Elephant House will also launch dedicated fan engagement campaigns and collaborate with players for impactful marketing initiatives.
“We wish to warmly welcome Elephant House on board and consider this an important collaboration, as such partnerships help us in our cricketing journey, and we are confident that the beverage brand will achieve the desired outcome from this partnership, Said Mr. Ashley De Silva, CEO, Sri Lanka Cricket.
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This partnership reinforces the brand’s values of quality, authenticity, and community, further solidifying its position in a competitive market and building on its strong legacy within the cricketing world. Elephant House and Sri Lanka Cricket are set to bowl over fans in a whole new way, reinforcing its presence across every touchpoint of the cricketing experience.
This collaboration, which will continue until 31st March 2027, marks a fresh innings for Elephant House and provides a path to deliver promising, unmatched experiences for cricketing fans and consumers alike.
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