Standard Chartered joins hands with Sri Lanka Cricket to embark on yet another campaign to raise funds and awareness for the Sri Lankan cricketing talent.
The campaign launch will coincide with the tour of the England cricket team and both the Sri Lankan and English cricketers have generously agreed to participate in fund raising events. This campaign – Street to Stadium – focuses on growing rural cricket and providing opportunities for talent that may not have the chance of discovery, to shine.
Sanjeewani de Silva, Head of Corporate Affairs/Brand & Marketing, Standard Chartered speaking of this new initiative together with Sri Lanka Cricket, said: “This effort is a recognition of the potentially stellar talent out there in the rural areas. We hope with this “Street to Stadium” campaign that more rural youth have a proper chance of being sighted by talent scouts and invested in to become national cricketers. We have already made a mark on the world stage with this sport and now we must ensure that future generations keep the torch burning.”
Street to Stadium fund raising events will include a “Walk with Heroes” – 33 children will have the memorable experience of hand holding the international cricketers at the opening ceremony of the ODI on 26 November at the R Premadasa Stadium, for a contribution fee of LKR 7500/-; the highest online bidders (bidding starts at LKR 10,000/- on the SLC FB page) will participate in the presentation ceremonies of the ODIs to be played in Colombo and have a ball autographed by the captains; and a “Power Lunch” at R Premadasa reminiscent of a lazy cricketing Sundays complete with marquees and pub style food for high powered corporate executives on 28 November.
The focus on improving conditions for rural cricket is an extension of Standard Chartered’s partnership with Sri Lanka Cricket to introduce a community investment perspective to international cricket tours. It is hoped that a total of 23 million rupees could be raised via similar activities around future international tours and that Sri Lankans will come together as a nation to foster and showcase underprivileged talent and afford opportunities to rural youth.
Standard Chartered welcomes all inquiries and those interested may call Sushenka on 0779586919 or Shanil on 0773501545. Registrations for participation at the events may be made via the e mail address – [email protected] and marked to the attention of the Head of Corporate Affairs/Brand and Marketing. The Facebook pages of both Sri Lanka Cricket and Standard Chartered Sri Lanka may be accessed for more information.
