RIDE, Sri Lanka’s leading locally made energy drink, announced its partnership as the official energy drink partner of Sri Lanka Cricket at an event held on 04 June at the Kingsbury Hotel, Colombo.
The partnership with Sri Lanka Cricket represents a significant step forward in RIDE’s growth, reinforcing its position as the leading, locally produced energy drink brand in the country under the renewed brand promise of ‘Real Energy.’
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The partnership also supports RIDE’s ambition to enter global markets, given Sri Lanka Cricket’s stature as a powerful ambassador for the country on the international stage. More than a sponsorship, this collaboration is a celebration of energy, performance, and a shared passion for excellence.
Launched in 2020, RIDE has made tremendous progress, catering to the modern trade, general trade, and food service sector. The partnership with Sri Lanka Cricket coincides with the relaunch of the RIDE energy drink with a refreshed, re-energized look. The re-launch highlights the brand’s commitment to providing real energy, meaning RIDE enables consumers to live life to the fullest by fueling their day-to-day challenges while giving them extra energy to enjoy their passions.
RIDE’s current portfolio includes RIDE Classic, RIDE Redberry, and RIDE Sugar-Free now joined by the newly launched RIDE Glow Apple, which adds a fresh twist to the category. As part of its rebranding efforts, the brand is also driving innovation through RIDE-based cocktails, catering to new consumption trends and lifestyle moments.
