EZY Racing officially listed in APRC Malaysia competitor list.
Ezy Motor Racing Corporation, the brand owners of the country’s most followed motor racing team EZY Racing, have been officially listed in the competitor list of the FIA Asia Pacific Rally Championship’s Asia Cup Line Up in a recent release by APRC. Ezy Motor Racing recently announced their ground breaking move, setting up Sri Lanka’s first ever professional Motor Racing company and launching their International Rally Racing car ER 88 which will officially be competing in the APRC leg in Malaysia, due to kick off on 15th August at Johor Bahru City.
Fifteen-time National Champion Dinesh Deheragoda, who recently joined the prestigious motor racing team, will maneuver the ER 88 and has promised to put Sri Lanka on the world map of motor racing.
EZY Racing which will become the Island nation’s very first motor racing team to compete in a FIA (The world governing body for Motor Racing) governed Race transnationally, will compete amongst the regions best which includes teams from India, Japan, Australia. And many more countries .
The Black and Red Motor Racing Team which is a part of the Singapore based Diversified EZY Corporation, considers the Malaysian Rally as the closest home race for them as its conducted in the border of Singapore and Malaysia.
“We take great pride in our Motor Racing team and its achievements. It has given us the ability to socially connect with millions of people in Sri Lanka. With the participation in APRC we will now venture into a whole new terrain where we look into creating similar connects with people across Asia. Motor Racing provides us a great platform to keep connecting with the masses everyday through which we have been successful in creating great flowering for the brand EZY Racing. We are confident with us participating in APRC we will be able replicate this achievement in the other countries of business interest for the group” stated Group CEO of EZY Corporation, Globally, Ramesh Umashankar.
The APRC which is renowned to have a great followership worldwide is held in a diverse range of countries, climates and cultures which includes New Zealand, New Caledonia, Australia, Japan, China, Malaysia and Thailand. Ranked as an extension of FIA’s apex World Rally Championship, APRC is the leading Rally Championship for the whole of Asia Pacific and is considered to be the top contender for the regions premier event.
The APRC will be viewed by 684 million people who will be following APRC on television from over 160 countries across the world as is viewed by many sponsors as a great platform to make their brands known internationally. Dubai based Interactive Group who have been one of the first International corporates to jump on board this opportunity with Ezy Racing ,expressed their excitement, when their CEO Shahid Mahmud stating “with rally Malaysia we will officially kick off, our International campaign where Interactives brand presence will start getting established in Asia Pacific. As a group we are very strong in the middle east and we see our affiliation with EZY Racing as a great opportunity for us to establish our presence in this part of the world”
Multiple National Champion Deheragoda who has won over 272 podium finishes in an illustrious career spanning over 17 years, will possibly become the first Sri Lankan driver to compete in a FIA governed race internationally and will create history when he takes the wheels of ER88 on August 15th, 16th and 17th in Malaysia. Deheragoda who has previously run 3 international rallies on his own, with this announcement will be transforming his career purely as an International Race Driver and will not participate in local motor racing, unless required by EZY Racing for their icon events in the country.
