Cricket, marketing and new opportunities  

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Cricket is one brand in Sri Lanka that has been marketed well. The sport brings in millions of foreign exchange through sponsorships and media rights. Yet, there are untapped areas that can make the sport’s finances secure and stronger.  Men like Kerry Packer and Lalith Modi over the years have…

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Cricket is one brand in Sri Lanka that has been marketed well. The sport brings in millions of foreign exchange through sponsorships and media rights. Yet, there are untapped areas that can make the sport’s finances secure and stronger.  Men like Kerry Packer and Lalith Modi over the years have…